Pooja Nagdev has been recognised as one of the most influential entrepreneurs in the skincare industry
Beauty should not just be a result of our products. Beauty should be in every process we undertake from selecting ingredients, making these products and handing them over to our customers
Beauty, nature and ethics must integrate seamlessly with what we do, how we do it and why we do it.” It was with this vision that Pooja Nagdev set upon her endeavour to create Inatur. In pursuit of her passion, Nagdev studied cosmetology and aromatherapy from the UK and Canada. She practiced the principles of ayurveda to deeply understand the relevance of this ancient science in our lives today. A Masters in Business Administration from one of India’s leading universities helps Nagdev lead her organisation and team in an efficient and dynamic way.
A MOST ADMIRED BRAND
Today Nagdev is an internationally acclaimed expert in the area of natural ingredients. Her research work and formulations that combine ingredients from diverse sciences like aromatherapy and ayurveda are well appreciated as is the fact that Inatur is fuelled by passion and perfection.
Nagdev believes that nature has many more treasures than we have known about. This inspires her to carry on innovating and creating newer, safer, eco friendly and more effective skincare products. With so much dedication, effort and care going into the crafting of these products, customer and market accolades were not far behind. Inatur was nominated and recognised as one of India’s Most Admired Brands at the seventh edition of the Brand and Leadership Conclave.
Elite, the premium lifestyle and travel magazine awarded and recognised Nagdev as one of the most influential entrepreneurs in the industry for her dedication, effort and care going into crafting her skincare product range.
To cater to her business and consumer preferences Nagdev has set up a chain of flagship stores in prime locations in cities like Delhi, Bengaluru, Pune and so on, to ensure that products are delivered with the same passion and positivity with which they are crafted. Today these stores have become synonymous with a relaxing ambience and soothing aromas. She brought out the unique concept of ‘Facials by Inatur’, India’s first facialonly studio where trained therapists whip up fresh facials - much to the delight of clients. Keeping in mind the surge of the digital marketplace and social media, Nagdev ensures that Inatur is available through its website and select stores. With its trivia, information, contests and fun pages, Inatur’s social media site has become a happening hangout for the beauty and health conscious. Nagdev believes that nature has much more to offer and this inspires her to carry on innovating and creating newer skincare products.