Brand Credo & Profile

At Inatur, Beauty is not just in our Vision, it's in our Core.

Beauty is in our lovingly selected Natural Ingredients

It's in our processes, how we create our products

Beauty is in our people, it's in their efforts in making Inatur products.

Beauty is in our responsibility,

it's in our commitment to Our Planet, Our People, Our Purpose, Our Promises.

Beauty is in You and we with our products strive to serve it.

You are Beautiful Eternally and at Inatur, we know it.


At inatur, we believe that healthy skin is happy skin.

Our Credo inspires us and fuels our commitment to honest, ethical and natural skincare to bring out the best results & care for you.


The Story Behind Our Logo & Brand Visuals



Simple is Beautiful & Pure, that sums up the story and logic behind our logo.
Our main logo is simple and clean set of alphabets saying inatur

One word it may be, but inatur holds a very wide and relevant meaning. It stands as an acronym for Innovations and India on one side and Nature on the other. inatur - I stands for India and Innovation and Natur is Nature in Spanish. It represents our core and root. One simple word shows our origin; India, our passion & expertise; Innovation and our key ingredient; Nature. 

Essential Oils, Herbs and Ayurveda are a central part of our process


Essential Oils, Herbs and Ayurveda are a central part of our process


Brand Values & Personality

  • Honest
  • Ethical
  • Safe
  • Result-Oriented
  • Responsible
  • Youthful
  • Dynamic
  • Unconventional



Natural Beauty Skincare for everyone.
We aspire to continue this beautiful journey of creating and crafting pure and ethical products and reach as many users as possible.



  • 100% Natural
  • 100% Care
  • 100% Honest
  • Natural & Deep Care for the skin


    We Say Yes To

    • Vegan
    • Cruelty-Free
    • Paraben-Free
    • No Animal Testing
    • Sulphate Free

      At inatur we accept our responsibilities towards the consumer, society and the environment.