“Beauty should not just be a result of our products. Beauty should be in every process we undertake from, selecting ingredients, making these products and handing them over to our customers. Beauty, Nature & Ethics must integrate seamlessly with what we do, how we do it & why we do it.”; It was with this vision that Pooja Nagdev set upon the endeavour to create Inatur.

In pursuit of her passion, Pooja studied cosmetology & aromatherapy from UK and Canada. She practiced principles of Ayurveda to deeply understand the relevance of ancient science in present day. A masters in Business Administration from one of India’s leading universities helps Pooja lead her organization and team in an efficient and dynamic way.

Inatur Ayurveda & Aromatherapy is Ms. Pooja Nagdev brain child. She believes that nature has many more treasures than what we have known. This inspires her to carry on innovating and creating newer, safer, eco-friendly, and more effective skin care products. Inatur is fuelled by passion and perfection. Pooja led the development of Inatur with focus on ethically sourced natural ingredients and drew inspiration from Ayurveda and Aromatherapy and ensured that every single product was crafted with Purity and Passion.

Today Pooja is an internationally acclaimed expert in the area of natural ingredients. Her research work and formulations that combine ingredients from diverse sciences like Aromatherapy & Ayurveda are well appreciated in the technical lobbies.

With a keen sense of Business and Consumer preferences Pooja set up a chain of flagship stores in prime locations in cities like Delhi, Bangalore, Pune etc to ensure that products are delivered with the same passion and positivity with which they are crafted. These stores today have become synonymous with endearing ambience and soothing aromas. She brought out the unique concept of Facials by Inatur, India’s first facial only studio where trained therapist whip out fresh facials to the delight of clients.

With the surge of digital market places & social media, Pooja ensured that Inatur is available through its commendable website and select market places. With their trivia, information, contests and fun parts, Inatur social pages have become happening hang outs for the beauty and health conscious.

With so much dedication, efforts and care going into crafting of these products, customer and market accolades can’t be far behind. Inatur was nominated and recognized as one of the India’s Most Admired Brand at the 7th edition of Brand and Leadership Conclave

Elite, the premium lifestyle and travel magazine awarded and recognized Ms.Pooja as one of the most influential entrepreneurs in industry for her dedication, efforts and care going into crafting of these products, customer and market accolades can’t be far behind.

Pooja is an avid traveller and this helps her keep pace with the latest developments around the world. She is fond of Yoga, Music and Sports. She supports various social and empowering initiatives as her way of giving back to society. She loves cooking with different herbs and natural ingredients also loves to grow organic plants in her small garden.

Her motto is be good, do good and stay good and the good will come back to you as they say what goes around comes around. 

This woman entrepreneur’s herbal beauty care brand rooted in Ayurveda has an annual turnover of Rs 90M - https://yourstory.com/herstory/2019/11/woman-entrepreneur-herbal-beauty-care-ninety-million-turnover-inatur/amp 

There is no harm in thinking small: Pooja Nagdev - https://www.sundayguardianlive.com/lifestyle/no-harm-thinking-small-pooja-nagdev

These women entrepreneurs are taking Ayurveda to the global market through their products - https://yourstory.com/herstory/2020/06/women-entrepreneurs-ayurveda-global-market-beauty-food/amp

Inspiring Women Entrepreneurs In India Are Making Difference - https://www.businessworld.in/article/Inspiring-Women-Entrepreneurs-In-India-Are-Making-Difference/06-03-2023-467971/

Does combing wet hair leads to hair fall? - https://timesofindia.indiatimes.com/life-style/beauty/does-combing-wet-hair-leads-to-hair-fall/articleshow/98865610.cms

7 Self-Made Entrepreneurs Of India - https://news.abplive.com/brand-wire/7-self-made-entrepreneurs-of-india-1618588