In response to the growing conscientiousness of consumers regarding their purchasing choices, beauty companies are transitioning to sustainable packaging solutions. Notably, the home-grown and organic beauty brand, Inatur, has recently introduced an eco-friendly packaging approach.
Having already established a niche in the Indian beauty market, Inatur embarks on a product packaging relaunch featuring environmentally sustainable designs. This strategic decision emerges as a proactive step to attract new customers in an increasingly competitive market.
Inatur, a premium beauty brand, has consistently offered a distinctive array of products. To extend its appeal on a global scale, Inatur has adopted a minimalist design approach, emphasizing clean and uncluttered aesthetics. The brand's thoughtful commitment to enhancing the functionality of its products has culminated in a genuinely luxurious experience for consumers.
While Inatur has garnered a dedicated consumer base over time, it recognizes the need for packaging updates and formulation enhancements through ongoing research and development efforts. It's worth noting that Inatur is among the select global brands compliant with the SGS GMP standard for manufacturing, a certification that requires constant adaptation to evolving compliance standards.
Furthermore, Inatur's new packaging incorporates a QR code, facilitating comprehensive access to product usage instructions, key features, and benefits when scanned.
The updated packaging is already in circulation and can be explored on Inatur's official website, www.inatur.in, as well as at the retail store in MGF Mall, Gurgaon, and through various leading marketplaces.